District 2 - Krista Goodrich
Krista Goodrich is a real estate investor, entrepreneur, author, and community leader, best known as The Boss Lady Investor™. She is the founder of Salty Dog Vacations, a top-performing vacation rental and property management company serving Florida’s coast, along with a portfolio of complementary businesses spanning long-term rentals, design services, multiple beverage facilities, laundry operations, hospitality, and women-focused travel experiences.
Krista began her professional career in the financial services industry, where she advanced to a National Account Executive, educating financial advisors nationwide and working with organizations such as the NBA Players Association, Spanx 401(k), and early 529 college savings plans. After leaving Corporate America, she built and scaled multiple businesses and a diversified real estate portfolio by doing what many women are told not to do — betting on herself.
She is the author of Becoming a Boss Lady Investor™ and Becoming a Boss Lady Real Estate Investor™, practical guides that empower women to build wealth through investing and real estate using real numbers, real stories, and real-world strategies — without gatekeeping or jargon.
Krista serves as Vice Chair of the Volusia County School Board, representing District 2, which includes greater Daytona Beach, Daytona Beach Shores, Ponce Inlet, South Daytona, and parts of Port Orange. She is a strong advocate for student success, fiscal responsibility, transparency, and community partnership.
Deeply rooted in service, Krista has served on numerous local and regional boards and remains actively involved in organizations supporting education, families, and community development. serves or has served as a Board Member for The American Red Cross of Central Florida, of The Daytona Leisure and Recreation Board, The Beachside Redevelopment Board and The Chase Academy School for Autism. She has served on the Halifax Authority Advertising and Tour Committees. She actively participates in numerous community organizations including Volusia Women Who Care, Rotary Club of Daytona Beach and the Boss Lady Community. She loves traveling, writing, investing, wakeboarding, boating, snowboarding, learning foreign languages, running, lifting weights, golfing and hanging out with her dogs, grown daughter, grandson and love of her life, her husband Colin.
Whether leading in business or public service, her mission is consistent: lead with integrity, build opportunity, and lift others as they rise.